Triggered Emails

Improve open rates with triggered email campaigns.

Emails that are more personal, timely, and relevant see as much as a 76% higher* open rate than emails not triggered.

Cut through the clutter and get your subscribers to click on your emails

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Set up triggers

Choose how you want contacts to trigger the series such as opening an email or joining mailing lists.

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Add an email to campaign

Adding emails to series puts your contacts on the path of endless possibilities of getting to know your business.

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Edit a campaign step

Make changes to any step of your campaign to make it more impactful and results-driven.

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Set a time delay between steps

Specify how long you want to wait before sending the next email in the triggered email campaign.

Four simple ways to trigger a series of emails to get more email opens

Automatically send emails to contacts when they open or click through your email, or when they join your mailing list.

Choose a trigger

The first step in creating your triggered email campaign is selecting what action you want contacts to take in order to trigger the series. If a contact does the action, they'll receive the email series.

Create your triggered emails

Once the trigger is set, your next course of action is building out your series. You can add up to 15 steps (consecutive emails) to your series along with time delays between each email.

Activate your triggered emails

After you are finished building out your triggered email campaign and setting up how long you want to wait before sending the next email, it is time to activate your email campaign.

Check the reporting

As your series progresses, you can see a report of how many contacts were sent each email, how many are queued to receive the next one, and the percentage of opens and clicks.

Make sure your triggered emails only send on certain days and times

The delivery settings for your triggered emails are turned off by default. This means that emails rely solely on the time delays you set to determine when to send each email. If you don’t mind when your contacts receive emails from you, feel free to skip ahead to activating your campaign. If you want more control, you can adjust your delivery settings to match your customers' expectations.

Learn More

Lady creating a triggered email Triggered Email Templates

Recover Shopify abandoned carts with triggered email campaigns

Using Shopify? If someone visits your online store, puts items into their shopping cart and then leaves your site before completing their purchase, trigger an automated email message to encourage them to complete the purchase. Make sure you are capturing every sale with an abandon cart trigger email.

Learn More

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Marketing Advice

All the tools and advice to get you started with Triggered Emails.

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Make changes to emails within an active campaign.

Plus, you can easily edit a step email while your email campaign is active.

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5 ways to use personalization in email marketing

Email marketing is about nurturing a connection with your audience. Personalizing your emails gives you a cracking shortcut.

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Send targeted and timely emails with drip campaigns

Drip campaigns are a great way to automatically build brand awareness, nurture leads, and increase engagement.


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